Data-Driven Communication

About the course

Getting your message across can be challenging when dealing with complex analytical content. It can be hard to formulate communication in an effective and comprehensible way, such that your audience walks away with the message you intended to convey. In this two-day badge, you will learn to structure your storyline using the pyramid principle and support your message by choosing the right analytical visualizations. This course will incorporate key theoretical principles of structured storylining and powerful visualization. We focus on why these principles are important and how you can apply them in your own work.

 

Why this is for you

Have you ever felt that your presentation didn’t quite get your intended message across? Or perhaps your delivery of analytical content was over-complicated? This course is designed for you! We will provide you with the tips, tricks, and confidence to master these skills and create an impact with your work.

 

For whom

This module is designed for Business Professionals, Data Scientists and Data Engineers, and covers all the basics about pyramid principle and visualization. No prerequisite or existing knowledge is required to succeed in this course, so if you are up for the challenge we welcome you!

 

What you’ll learn

1. To formulate a main message with arguments according to the pyramid principle
2. To develop a start-to-end storyline using the storyboarding method
3. To finalize your pyramid proof story with the delivery checklist
4. How to inspire through analytical visualizations
5. To improve your graphs and visualizations of quantitative information

Learning Goals

• Bringing your message across – By using the pyramid principle
• Creating a storyboard – Use storyboarding method to create pyramid proof stories
• Presenting a pyramid proof story – Presenting your story in a way that is easy to follow
• Supporting your message with powerful visualizations – Why visualization is important to bring your message across
• Choosing the right graph – Visualizing quantitative information

 

Theory and practical use

All trainings in the GAIn portfolio combine high-quality standardized training material with theory sessions from experts and hands-on experience where you directly apply the material to real-life cases. Each training is developed by top of the field practitioners which means they are full of industry examples along with practical challenges and know-how, fueling the interactive discussions during training. We believe this multi-level approach creates the ideal learning environment for participants to thrive.