Essential Business Applications: Return on Investment
★★★ Expert Level
This one-day course answers all your questions on a very important matter: What is the return on my investment? Whether it is a marketing campaign, an acquisition or an asset investment. The return on investment (ROI) evaluates the effectiveness of investments as well as compares and prioritizes them based on their return.
Topics
Analytics Applications in the Industry
Language
English
Duration
1 day
Time
9:00-17:00
Certification
Yes
Lunch
Included
Recommended
Level
Expert
Upcoming courses
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Essential Business Applications: Return on Investment
About the course
ROI covers all aspects of the calculation of the return of investment. While the cost part can be quite easy, understanding the value that is created can pose a big challenge. In this course we will go through several methods of determining whether it is worth to go through with an investment or not. The course also teaches participants how to interpret the outcomes of the ROI calculation and how to learn from pre and post ROI calculations in order to make better investment decisions.Why this is for you
ROI is the perfect instrument to create impact fast. It is often the very first impact driver used in AI-driven companies. The reason for this is twofold. One is that ROI is used as an evidence of the value that is created and even justifies the investments (to be) made. It makes the gut feeling explicit and turns it into a fact based answer on value creation. Secondly it helps you to understand why an investment creates value (or why it doesn’t). This information enables you to create instant value by improving the effect of future investments.For whom
This training is suitable for both AI professionals (data scientists and data engineers) and AI users (business experts or AI translators). The AI professionals will learn how to calculate ROI and model the ROI calculation and also how to use this in a campaign optimizing process. The AI users will have a better understanding of the calculations that are behind the ROI metric and will be enabled to make better investment decisions.What you’ll learn
Learning Goals- Explain what ROI is and know which calculations need to be done.
- Measure the BTL campaign impact, for different type of effects.
- Apply the alternatives to control groups in order to measure the ATL campaign impact.
- How to interpret the numbers behind significance and know the main drivers of significance.
- Optimize the campaign effectiveness using several methods