Essential Business Applications: Return on Investment ★★★ Expert Level
This one-day course answers all your questions on a very important matter: What is the return on my investment? Whether it is a marketing campaign, an acquisition or an asset investment. The return on investment (ROI) evaluates the effectiveness of investments as well as compares and prioritizes them based on their return.
Analytics Applications in the Industry
Currently there are no scheduled dates for this course. To be notified about upcoming dates, please choose "Reserve a seat".
We're sorry, but all tickets sales have ended because the event is expired.
*If you are a group of 5 or more, we are happy to accommodate a date for the training that suits you best. If so, please choose the "Reserve a seat" option.
Essential Business Applications: Return on Investment
- Explain what ROI is and know which calculations need to be done.
- Measure the BTL campaign impact, for different type of effects.
- Apply the alternatives to control groups in order to measure the ATL campaign impact.
- How to interpret the numbers behind significance and know the main drivers of significance.
- Optimize the campaign effectiveness using several methods