Essential Business applications: Customer Journey Analytics ★★★ Expert Level
Many companies forget the most important part of the business. The customer. Embark on this one-day badge and apply your opportunity identification skills in the context of the Customer Journey Analytics.
Analytics Applications in the Industry
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Essential Business applications: Customer Journey Analytics
- How to apply opportunity finding in the context of customer journeys
- What process maps are and how to construct them
- How to create an overarching Customer Journey Data Foundation
- How to embed Customer Journey within the organization by setting up the required steering
- Customer journey analytics – Explain the importance and value of silo-overarching insights compared to traditional silo optimization
- Apply opportunity finding skills – Capable of applying these skills in the context of the customer journey
- Process maps – Understand process maps, when and how they are useful and implement them in R or Python
- Overarching data model – Construct a data model for customer journeys and know its relevance
- Customer journey steering – Understand the crucial aspects that should be implemented for Customer journey steering to ensure impact creation