Essential Business Applications: Customer-based pricing ★★★★ Master Level
If there is anything that all businesses have in common it is that they all determine prices for their products and services. In this one-day course we explore the power of using data and AI to enhance your pricing efforts. We focus on how to achieve business goals by using data-driven price elasticity models as the basis for data-driven pricing in various business settings.
Analytics Applications in the Industry
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Essential Business Applications: Customer-based pricing
- Fundamentals of pricing
- How to determine price elasticity
- Price elasticity on customer level
- Strategies for pricing
- Towards a data-driven pricing organization
- Explain how data-driven, customer-based pricing can be developed as an AI use case, including the elements required for making this approach successful
- Explain the concept of price elasticity, and understand how to apply the concept, including on segment level and individual customer level.
- Make informed decisions on how to set-up a modelling approach for data-driven pricing
- Define strategic price scenarios based on business goal and data-driven approach